Why Your Website Needs a Blog
Supercharge your SEO and establish your expertise
A blog on your website is a tool—a multi-purpose one. It’s a marketing powerhouse, taking on several jobs to get your site and your business seen.
Gone are the days when blogs were teenage diaries shared on the internet. Now they are written or curated by businesses, thought leaders, politicians, activists, and anyone else with a message to share. They are a form of media, a direct communication channel between people or organisations and their audiences.
They can also improve your SEO and make your social media more interesting. What are you waiting for?
Blog benefits
Give voice to your brand
What do you want to share with your customers and potential customers? If you were able to speak with them, what would you say?
When done right, a blog can contribute to your brand voice. It allows you to elaborate on topics, explain your values, and communicate what you want to communicate. The longform nature of a blog allows more leeway than what you get with social posts and newsletters.
Think of it as your own wee soapbox. But take care to:
Maintain a consistent voice or tone in your posts.
Choose subjects with care and consider their impact.
Check your spelling and grammar for a professional and polished feel.
Gain credibility by sharing expertise
A blog allows you to position your team as the experts in your field. You can share tips, advice, case studies, and more to demonstrate your experience and knowledge. This boosts your credibility with your customers and potential customers, contributing to a stellar reputation.
When writing blog posts intended to add value and share expertise, aim to come at it from a unique perspective and include your own personal experiences and ideas. Offer something genuinely helpful and, if possible, slightly different to everything else that’s out there. Tailor it to your specific trade, your community, and your own niche.
Bolster your social media with your own content
Blog posts are fresh, unique content. They have your own unique brand voice and often have a tie-in to the services you offer. If you can create blogs that are ALSO informative, interesting, humorous, or a combination of the three, your social media will be looking good.
Sharing your own blog posts allows you to add value for your audiences without sending them to (potentially) competitor websites. You can offer them long-form content on your own site. Which brings us to the next point….
Get clicks and rank higher
Blog posts are a critical part of your SEO strategy. As mentioned above, they bring traffic to your site when shared on social media or in newsletters, and more clicks is good news.
With strategic use of key words and phrases, they also attract traffic from the broader world wide web by driving your site up the rankings. Strong SEO that gets you on the first page of search results is the result of many different things: meta data, page structure, mobile optimisations, and content—content being a major driver of success. A blog provides your site with MORE content, MORE keywords and phrases, MORE traffic, and potentially even valuable inbound links. Updating your website regularly with fresh content also racks up points in your favour with search engines.
Need help?
If writing regular blog posts seems daunting, know that you are far from alone. We have so many busy business owner clients who barely have time to eat, let alone write blog posts—that’s why we offer blog writing as part of our digital marketing services. We have an experienced copywriter on the team who can take your thoughts, perspectives, and expertise and turn it onto quality content for your site. Take a look at our own blog for an idea of what that can look like.
If you’d like to talk about establishing a blog on your website, set up a quick chat with Christina!
